Do You Really Need Branding Photos or Should You Use Stock Photos?

Let’s talk branding from a small business perspective.

Your website is often the first hello your business gives to potential clients. Making that hello feel warm and genuine is super important. One of the quickest ways to add that personal touch? Photos of you. In action. Doing your thing.

No need for an all-day photoshoot or a fancy production crew - that is not my style and there are some photographers whose sessions are 100% that.

Just an hour of snapping a few great shots can completely transform your site. Imagine your homepage featuring your smile, your about page showing you in your element, and those little candid moments sprinkled throughout. It makes your business feel more like, well, you — and less like a faceless corporation.

These portraits help share your personality, values, and vibe. Whether it’s a cozy shot in your workspace, a picture of you with your favorite tools, or a spontaneous laugh mid-session, these images show the human side of your business. And let’s be honest — people love working with people, not just logos.

Plus, having a handful of professional photos means you’ve got ready-to-go content for social media, newsletters, and marketing materials. It’s a small time investment that keeps paying off, helping you show up consistently and authentically across all your platforms.